Headspace Well being grabs startup Sayana to construct out AI-based psychological well being instruments
Six months after the $3 billion merger with Ginger, Headspace Well being acquired Sayana, an AI-driven psychological well being and wellness firm.
Sayana will develop Headspace Well being’s means to supply customized self-care content material to its 100 million customers, executives stated.
Headspace Well being didn’t disclose monetary phrases of the deal.
Based in 2018 and backed by Y Combinator in 2020, Sayana’s self-care app leverages chat-based periods with an AI persona named Sayana, who encourages customers to trace their moods. The app personalizes customers’ experiences based mostly on their check-ins and temper tendencies and recommends self-care workouts rooted in cognitive behavioral remedy (CBT), acceptance dedication remedy (ACT) and dialectical behavioral remedy (DBT), in addition to respiration workouts.
The Sayana Sleep app additionally helps members to enhance their sleep based mostly on their temper and sleep patterns.
“Amidst a quickly rising panorama of psychological well being and wellness apps, Sayana has developed a uniquely partaking member expertise backed by world-class AI and machine studying algorithms,” stated Russell Glass, CEO, Headspace Well being in a press release.
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The Sayana app will stay reside to its greater than 300,000 customers whereas Headspace Well being integrates the know-how into its platform over the subsequent a number of quarters.
Throughout a presentation on the digital J.P. Morgan Healthcare Convention Wednesday, Glass stated Sayana gives customers an “elegant and considerate” expertise.
“We’re bringing in that staff to assist scale our march to constructing probably the most complete psychological well being and wellbeing platform,” he stated.
The latest merger deal mixed Ginger’s teletherapy companies with Headspace’s meditation and mindfulness app. Headspace Well being now goals to supply an built-in expertise to sort out the complete spectrum of psychological well being wants – from prevention to medical care – all from one platform backed by AI and knowledge science.
Headspace leverages AI to energy a major proportion of the care the corporate delivers, Glass stated throughout the JPM convention, together with utilizing pure language processing to extract info from the chats, to summarize coach notes and care info and to observe for suicidality.
The corporate makes use of AI to floor and advocate content material to be able to foster wholesome behavior formation and supply customers with customized motion plans.
“We have gotten to the purpose now the place content material suggestions through AI are greater high quality by engagement price than suggestions from suppliers themselves. The AI suggestions for content material are used extra ceaselessly,” Glass stated.
Ginger leverages AI to assist its staff of behavioral well being coaches, therapists and psychiatrists to make sure high quality interactions with members, complete monitoring of companies and shut collaboration amongst care suppliers.
With the addition of Sayana, Headspace Well being will advance its AI capabilities to personalize member experiences, based on executives.
Sayana founder and CEO Sergey Fayfer will be a part of Headspace Well being and tackle a product management position, together with an skilled staff of engineers and designers.
“Since our inception, we’ve been on a mission at Sayana to place self-care in everybody’s pocket,” Fayfer stated in a press release. “We’re thrilled to carry collectively our know-how, engineering and design experience to assist advance Headspace Well being’s efforts to democratize high-quality, reasonably priced psychological healthcare world wide.”
Glass stated Headspace additionally is concentrated on working with extra employers by its enterprise manufacturers, Headspace for Work and Ginger. The corporate presently companions with 3,500 enterprises and thru well being plans akin to Cigna.
“We’re seeing hyper-growth in that aspect of the enterprise,” he stated throughout JPM. The corporate studies 59% year-over-year development in employer bookings.
