Color Wow Root Cover Up – Instantly cover greys + touch up highlights, create thicker-looking hairlines, water-resistant, sweat-resistant root concealer- No mess multi-award-winning root touch up

Price: $34.50
(as of Apr 21,2025 01:22:25 UTC – Details)

From the manufacturer

Winner of Allure’s “Best of Beauty” Award for 9 years in a row, this “stay-put” mineral powder works like magic to easily + effectively camouflage roots. Plus, it’s a life-changing essential for filling in thinning hair!

Thanks to its water-proof formula, you can feel confident that it won’t smudge, fade or run until you shampoo it out… you can even swim in it! With coverage as seamless and natural-looking as this, no one will be the wiser!

Color Wow Root Cover Up vs. Other Root Touch Ups

Mess-free

✔

✘

✔

✘

Precision application

✔

✘

✔

✘

Reflective + natural-looking

✔

✘

✘

✘

Long-lasting

✔

✘

✘

✘

Water-resistant

✔

✘

✘

✘

Never sticky, stiff or waxy

✔

✘

✘

✘

Is Discontinued By Manufacturer‏:‎No
Product Dimensions‏:‎4.9 x 2.13 x 0.55 inches; 0.16 Ounces
Item model number‏:‎CW544
Manufacturer‏:‎AmazonUs/FEDM1
ASIN‏:‎B00M3DSVOO
Country of Origin‏:‎China