Purchase, Validate, Examine: Steps & Instruments to Assist Companions Shield Towards Counterfeit Cisco Gear

In at this time’s world, sadly virtually each product – from sneakers to luxurious objects, prescription drugs to electronics – is liable to counterfeiting. The sale of worldwide counterfeit items is estimated to be $250B a yr, with the worldwide IT trade alone representing an estimated $100B in income misplaced to counterfeiters yearly.  Companions and clients who buy Cisco merchandise from licensed channels anticipate they’re getting genuine Cisco gear. When counterfeiters try and money in on that belief, the fee to our companions and distributors – potential misplaced income, downtime, and value to exchange faux items with real product – will be vital.

As a former Cisco associate, I skilled first-hand the danger counterfeit and grey market can create, starting from undercutting authentic offers with impossibly low costs to compromising our clients’ IT with unreliable and unsupported fakes. Since becoming a member of Cisco, I’ve been lending my voice to and dealing throughout the enterprise in an ongoing effort to empower, allow, and assist our associate group to assist them defend in opposition to counterfeit and grey market actions.

Cisco is tackling the difficulty in various methods.

Working with Business

There may be power in numbers, which is why Cisco is an lively member of organizations just like the Alliance for Grey Market and Counterfeit Abatement and the Worldwide Anti-Counterfeiting Coalition. Taking a united strategy to international Mental Property safety and combating product counterfeiting and piracy allows us to scale and amplify our efforts. Our Model Safety crew additionally collaborates with legislation enforcement and authorities businesses with boots-on-the-ground investigations to disrupt counterfeiting operations.

Constructing in Safeguards

Our safeguards to guard in opposition to the counterfeiting of Cisco merchandise spans the complete lifecycle. We construct superior protecting measures into our merchandise beginning with product design and growth and persevering with all through the manufacturing course of.

Empowering Companions to Shield Themselves

Along with these built-in safeguards, we empower and allow Cisco companions, distributors, and clients with packages and instruments to assist determine counterfeit merchandise and defend your investments.

Take the next steps to make sure you are utilizing real Cisco merchandise.

1. Solely purchase from licensed Cisco companions and distributors. Shopping for outdoors of licensed channels places you and your funding in danger. Software program licenses, warranties, and entitlements usually don’t switch; efficiency and high quality can’t be assured.Knowingly buying grey market Cisco gear has penalties, starting from audits to expulsion from this system.

2. All the time validate the integrity of Cisco gadgets earlier than set up.

3. Contact us for a complimentary well being test in your current Cisco networking gadgets utilizing simply the serial quantity.

Cisco will proceed to ship improvements and packages to assist you in these efforts. We ask that you simply be part of us on this ongoing effort to guard in opposition to counterfeit and grey market commerce by taking these steps and utilizing these instruments.

You may find out about joint progress with officers in latest information.

In the event you suspect that you simply or somebody you recognize could also be in possession of counterfeit Cisco {hardware}, report it to the Model Safety workplace instantly.

To be taught extra about Cisco’s efforts,
take a look at our model safety web site.

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